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Social Sharing & SEO
Social Sharing & SEO
Updated over a week ago

Customize what a site looks like when it appears in search engines, social media, messaging platforms, etc. — find these options in “Publish Settings”.

Favicon

The “favicon” is a 16x16 pixel image that represents a website. It appears in places like browser tabs, bookmark bars, browser history, and search results. You can upload JPGs or PNGs and Cargo will resize & convert it to the correct format.

Site Preview Image

The Site Preview Image is used when a site is posted on social media and platforms like Slack, Apple Messages, etc. This “link preview” is sometimes referred to as “unfurling.” By default the site screenshot is used, which updates each time a site is published. Other options are to upload a custom image, or to set it to “None”.

Site Description

The Site Description is a brief summary of your website’s content. This text description is used in conjunction with the Site Preview Image to create a content preview of your website when it is shared on social media.

Meta Tags

Meta tags are HTML tags that provide metadata and additional information about a web page. They are not displayed on the site, but can be used by browsers, search engines, and other web services. A common meta tag for SEO is “keywords” — ex: <meta name="keywords" content="keyword1, keyword2"/>


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